The Benedictines in Norcia (ancient Nursia), whom I mention with some frequency here (they post their chanted monastic hours online), have inaugurated their new beer. A friend who is involved with them told me that they are aiming at a top shelf product, not your average brewsky.
Their beer site is HERE.
I note that their motto is “Ut laetificet cor“. The reference is obviously to the biblical “vinum quod laetificat cor hominis“.
Alas, you can only get it in Italy right now.
There is a nice video about the beer:
Hopefully someday they will be able to export. Until then, we’ll just have to organize pilgrimages.
Let the New Evangelization thrive!
Beer by beer!
And let their entrepreneurship succeed! Where monastic communities do well, local populations and their markets do well.
PS: In the video when the local bishop (formerly a Vatican official who organized JPII’s trips) blesses the brewery, he actually blesses it. Thus, he is not using a text from De Benedictionibus. I must admit that events like this would be just about the only reason I would like to be a bishop.