More about my post: “When they come to destroy your business because you are pro-traditional family”

Do you remember my 2 April post about a strategy to defend Christian, pro-family businesses from being targeted for destruction by homosexualist activists?  HERE

I wrote (as a refresher):

When some homosexual couple comes to your Christian business for services at their immoral event, don’t panic.  Go ahead and take their business!

Then explain what is going to happen next.

Tell them that the food and services will be just fine.  And then inform them that all of the money that they pay for the services will be donated to a traditional pro-family lobby.   If it is something like catering, where your employees have to be there to provide services, tell them that all your people will smile, be professional, and everyone of them will be wearing crucifixes and have the Holy Family embroidered on their uniforms.  Then show them pictures of your uniforms.  When the truck pulls up, speakers will be playing Immaculate Mary.  Show them the truck and play the music.

“Oh, you would be offended by that?  I’m so sorry.  You approached us because we are Christians. Right?  We are happy to provide services for you and we are grateful that you chose to come to our Christian catering business.  We just want to be of help.”

Then tell them that you will take out an ad in the paper to let everyone know what you did with their money, thanking them by name for their business so that you could make the contribution.

I suspect this approach, if adopted far and wide, would put an end to attacks on Christian businesses.

At The Federalist I just read something that is verrrry familiar in a 20 April post.


Rules For Traditionals: How People In Wedding Trades Can Defend Themselves

People who believe it a sacrilege to participate in a gay wedding can keep themselves from being persecuted out of business with some savvy marketing.


Imagine driving around town with a service van that reads:

Adam and Eve Photography
Specializing in Traditional Biblical Weddings

Below that, a favorite Bible verse: “So God created man in his own image, in the image of God created he him; male and female created he them . . . And God blessed them, and God said to them, ‘Be fruitful and multiply.’”—Genesis 1:27, 28

If you suspect such a mobile billboard will mark you as a ripe and immediate target for the gay-marriage mafia, you’re right. And at this point a game of chicken begins.

When you’re contacted to shoot the photos for a gay engagement or marriage, and know that TV cameras are waiting outside the shop to capture your evil, horrible, discriminatory response, you’ve got to be willing to say, with composure and sincerity: “Sure, Adam and Eve Photography will shoot any wedding, anywhere, anytime. It’s the law!”

Cake Baker? “Bread of Life” Bakery or perhaps “Manna from Heaven” Bakery. There are plenty of other Bible verses to put on your service van, as well, such as Romans 1:26-28, or Leviticus 20:13.

DJ? “Here at ‘Hetero Harmonies,’ we believe in the traditional union of one man and one woman, and our music library reflects the biblically sanctified roles God created in Eden. It’s all we do.” Throwing in a “Praise the Lord!” might not hurt, either.

Ideally, you’ll come up with some combination of overt biblical references that will both express your genuine religious convictions and repel those who expect you to bend to their will simply because they exist—while making it clear that you follow all applicable laws and regulations on the diversity of customers you are obligated to serve.

Would any gay couple actually hire you to show up in your Bible-thumping van? They could, and you’d have them sign an agreement that makes it clear that for marketing purposes you always wear a T-shirt with your business name and favorite Bible verse and distribute flyers under the windshield wipers of wedding guests—flyers that both summarize your services and outline your traditional-marriage beliefs.

Would gay-marriage-sympathetic hetero couples then boycott, or badmouth you enough to tank your business? Perhaps. But you will also attract other couples who agree with traditional marriage and want to stick it to the social engineers as much as you do.

Follow the Money
Donating some percentage of profits to environmental organizations has become a widespread marketing practice to attract lefties, those with a vague sense of guilt about Western prosperity, and even non-political consumers who think, “I like camping! Yay, streams and bears!” You, too, can use such affinity marketing to attract the customers you want and avoid the ones you don’t.

If you’re not currently a member of or contributor to national or state organizations that lobby for and promote traditional marriage, it’s time to join. And your business card, service van, website, estimate sheet, and invoices should all make it clear that you donate some percentage of profits to such organizations.


Okay…. is it just me or does this sound familiar?


About Fr. John Zuhlsdorf

Fr. Z is the guy who runs this blog. o{]:¬)
This entry was posted in Lighter fare, Linking Back, One Man & One Woman, Our Catholic Identity and tagged , . Bookmark the permalink.


  1. wanda says:

    In the words of Col. Klink (?), ‘verrrrrrry interestingk.’ MRC/Brent Bosell had your advice as well.

  2. Suburbanbanshee says:

    Yep. But strange minds think alike. :)

    I think I ran across a legal thread somewhere, pointing out that somebody had done something like this (several years back, some other issue like divorce, maybe?) and gotten sued for harassment or hate speech or something like that, instead. But I haven’t a clue where I saw that comment, whether here or elsewhere.

  3. Del says:

    Sometimes, good ideas are inspired to appear in several places at the same time.

  4. Auggie says:

    Imitation may be the highest form of flattery, but it’s better when one is actually credited. Oh well, at least you know your ideas are reaching the marketplace.

  5. NBW says:

    Interesting…. I like Fr. Z.”s strategies better. Especially the Holy Family uniforms.

  6. KAS says:

    hmmm, well, I was telling people about what you said, and linking to your post on it– on facebook–a lot– and some of them were posting the link too. So if I posted it 8 or 9 times and say five others posted it once or twice… and somewhere along the way maybe people kept talking about it even without the link to your post– then it is perfectly reasonable that it spread from here. What with all the social media and all.

  7. Giuseppe says:


    Did you tell two friends? And they told two friends? And so on? And so on?


  8. NoraLee9 says:

    I would LOVE to hire a catering service pounding out Immaculate Mary from the truck and wearing shirts embroidered with the Holy Family. Wish I could have hired them for our daughter’s First Communion / Confirmation many years ago.

  9. Venerator Sti Lot says:

    Does this familiar sound in the pseudonymous Bruce’s first Federalist article count as ‘Trending’? (Is there such a thing as ‘anonynous trending’ or would that be, ‘anonymized trending’? – heart of the content transmitted, form altered, links obscure…)

    Suburbanbanshee’s observations raise something I’ve vaguely wondered about – the ‘lawfare-target’ aspects of such undertakings, in a world where X can say ‘Y!’ with impunity while Z (with apologies) can get sued, prosecuted, etc. for quoting X saying ‘Y!’

    It would be good to hear from some lawyer, judicial, and LEO commenters, about their perceptions, experiences, etc. – as well as anyone with a link to the legal thread/article/comment referred to, or similar posts!

  10. KateD says:

    ……the best form of flattery! And hey, how often to you get proof that all of your hard work is actually having a positive impact on the culture at large?

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