Stepping on the Third Gear

Tonight, I heard of this story for the first time.  As I was flipping past something I figured would be boring I heard the word “peloton”.  Since I avidly follow the Tour, I clicked back and saw that the company that makes the Peloton exercise bike, which connects you to other riders via the internet to form a riding group, a “peloton”, has a commercial that made lib heads explode.   Of course I had to see what was up.

It seems that the bad guy, of course a man, in this commercial is an evil sexist.  Why?  He bought his wife this nefarious oppressing exercise bike.  Apparently, that means he is sinister-…ly forcing her into a certain body type and, naturally, blind obedience.

Watch how oppressed she is and feel the rage build.

Okay… maybe you didn’t feel the rage.  But libs do.  They’re even attacking the male actor, who appears for about 2 seconds.

Frankly, it seems to me that she liked the bike and wanted the bike and used the bike because she liked and wanted it.  How twisted is that?!?  Still, she seems rather determined.  I suspect that she would have told him to get lost if he suggested she was spending too much time on the bike.  Mind control?

I feel so manipulated that I want a bike too!

As a matter of fact, the music in the background suggests that he has a pretty high regard for her. Or is it my imagination?

‘Cause she’s so high
High above me
She’s so lovely
She’s so high
Like Cleopatra
Joan of Arc
or Aphrodite

Maybe it was that “Da-da-da-da-da” set off the libs.

It’s … code.  In Morse it could mean any number of things.  Who can crack it?



Well… maybe it’s something else.

In any event, the tide has definitely turned against men.

These sexist ads! Not like the good old days.

Next time, pal, just buy her the washing machine.

About Fr. John Zuhlsdorf

Fr. Z is the guy who runs this blog. o{]:¬)
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  1. Credoh says:

    A smarter-than-the-average lib might have observed that she could attach a generator and generate some green power, n’est-ce-pas?

  2. teomatteo says:

    I don’t know anything about Peloton but I am a gentleman, and as you know gentlemen prefer Hanes

  3. veritas vincit says:

    Yes, this is definitely an example of attempted mind control called –wait for it —


  4. MaHrad says:

    I guess my husband is sexist too for getting me the jump rope fitness set (that I wanted) for my birthday so I can workout at home instead of having to work my workout schedule around when I can find someone to watch the kids and go to an overpriced gym. The nerve of him…

  5. Ms. M-S says:

    I imagine that the adman … um, adperson who came up with this ad has been sent for retraining in goodthink before he … um, they will be trusted with another holiday campaign. If only they had seen that new car ad floating around these days (hope I have the details right), in which a woman comes home to a messy house with a couple of riotous kids and dogs (no guy) and, instead of calmly restoring order or even saying hello, retreats to the private chapel of her nifty car where she listens to whatever passes for liturgical music in her world. No doubt she acquired the car (perhaps even the kids, who knows these days?) by her own efforts.

    If only the Peloton adperson had seen this goodthinkful ad first, they would have left out the guy and had the woman singing ” ‘Cause you’re so great” to the Peloton, which she’d bought for herself as a nice Winter Holidays gift.

    Maybe by Spring Holidays they’ll figure it out.

  6. Mightnotbeachristiantou says:

    You don’t buy someone a bike for $2000 because you think they need to exercise. You buy one because they want one.
    I have not seen anyone complaining about this only people talking about people complaining. Is this like the Starbucks Holiday cups that no one really cares about but some phantom person keeps complaining about?

  7. teomatteo says:

    MS. M-S, or maybe she’ll marry her Peloton.

  8. Charivari Rob says:

    I can’t speak to the “lib” reaction – haven’t seen much of it.
    Being in Boston, however, I can tell you that the primary reaction I’ve encountered around here (if they have one in the first place) is snickering at Grace (not from Boston) and her spacious mountainside home (most emphatically not IN Boston)!
    Beyond that?
    Yes, there’s been some scorn, too. The character’s lines – all the stuff about not thinking she’d stick with it, and indicating trepidation – don’t sound like someone who had been asking for a stationary exercise bike (especially a networked bike). So, we’re left with one possible interpretation being that the husband thinks his skinny wife should work out more.
    I haven’t seen any attacks on the male actor – scorn seems to be pretty well directed at Peloton and their ad agency

  9. Semper Gumby says:

    Credoh: Good point, she could connect her stationary bike to her loom.

    It warms my Patriarchal-Cisgendered-Heteronormative-Troglodyte heart to see a woman in close proximity to a washing machine. Perhaps Wife, after demonstrating the proper functioning of the washing machine lid, could hand Husband a cold beer or pastrami on rye.

  10. RLseven says:

    LOL, this is quite the stretch, Fr. Z! I think even libs would agree this guy seems like a good husband who actually listened to his wife and respects her commitment to self-care.

  11. Suburbanbanshee says:

    The main problem is that the actress emotes weirdly. She crunched up her forehead and widened her eyes in a way that looked anxious and fearful, not curious or interested, or even just unsure. The voiceover was smooth, but the woman looked halfway to a panic attack or something.

    Of course the libs blame it on the husband. But it is weird like the chicks who read audiobooks in a strangely stressful time of voice — working too hard.

  12. My problem with the Peloton ad is that for me, getting a Peloton for Christmas, would actually be like getting a washing machine for Christmas. Or like getting a new set of tires for my car. If you are going to spend $2,000 on me, get me a pair of diamond earrings. Or a couple pairs of Manolo Blahniks. I can walk for exercise.

    Of course, for some women, a Peloton–with its high-end brand name and sleek look–might spell just as much glamour as a Dolce e Gabbana dress does for me. For example, I love high-end kitchen equipment. A Le Creuset saucier would be a perfectly fine Christmas present for me. So if your wife yearns for a Peloton and you can afford it, by all means give her one. Pay no attention to the feminist harpies. Just don’t give the Peloton to me.

    [If anyone wants to give me some new snow tires, I’d be delighted!]

  13. Semper Gumby says:

    RLseven: Actually it’s not a stretch. Recall, Libs riot when conservative speakers arrive on certain campuses, engage in occult rituals against the current administration, pound on the doors of the Supreme Court, are enraged by certain bumper stickers and caps, deform young minds with textbooks that are more propaganda than educational material, etc.

    Now, take a look at Lib media and comments regarding this specific ad. Some of it is slickly worded, but this is what dominates: “sexist”; “the husband is abusive”; “those responsible for this ad should be jailed”; “$#&@!”. That said, there are a few Libs trying to calm their fellow Libs down because of the bad optics. Cheers.

  14. Leonius says:

    Feminism wants women fat, depressed, angry and weak.

    If a woman actually takes ownership for her physical fitness and starts to work out she will gain confidence and happiness, cease seeing herself as a powerless victim and no longer have any need for the comfort of feminist ideology which glorifies obesity among women despite us knowing that obesity is terribly destructive.

  15. Diana says:

    the woman was in an ad for Ryan Reynold’s alcohol. She seemed a bit shellshocked. LOL. Guess one would need a drink after all that brouhaha. I’ll take a Peloton any day!!

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