You have seen the kerfuffle about the Hyundai / FIFA ad for the ongoing World Cup, which – in a blasphemous manner – portrayed the fervor of some soccer fans as being religious.
I received an notice from a reader about a response he received from HYUNDAI:
From: Hyundai Consumer Affairs
Sent: Monday, June 14, 2010 3:22 PM
Subject: Anti-catholic ad
Hello and thank you for your feedback regarding Hyundai advertising.
Hyundai Motor America would like to thank you and other consumers for sharing concerns about a new ad titled "Wedding" which aired during the opening games of the FIFA World Cup broadcast last week. We take comments of this nature very seriously. Because of feedback like yours, we have removed the ad from all Hyundai communications and stopped airing it.
We credit the passionate World Cup viewers and Hyundai owners for raising this issue to us. The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate your feedback and hope you will accept our sincere apologies.
Hyundai Motor America