ACTION ITEM! BUY BARILLA PASTA! Guido Barilla defended traditional family. “Gays” boycott.

When it comes to ordinary pasta asciutta I prefer De Cecco to Barilla.

That said, I’ll be buying more Barilla for a while.

I was sent a link from The Guardian:

Pasta firm Barilla boycotted over ‘classic family’ remarks
Chairman Guido Barilla causes outrage in Italy after saying he would not consider using a gay family to advertise his products

Gay [I HATE the twisting of that word!] rights activists in Italy have launched a boycott of the world’s leading pasta maker after its chairman said he would only portray the “classic family” in his advertisements and, if people objected to that, they should feel free to eat a different kind of pasta.  [Well done… not only al dente but also fuor’ dai denti.]

Guido Barilla, who controls the fourth-generation Barilla Group family business with his two brothers, sparked outrage among [a few] activists, [a few] consumers and some politicians when he said he would not consider using a gay family to advertise Barilla pasta.

For us the concept of the sacred family remains one of the basic values of the company,” he told Italian radio on Wednesday evening. “I would not do it but not out of a lack of respect for homosexuals who have the right to do what they want without bothering others … [but] I don’t see things like they do and I think the family that we speak to is a classic family.[Do I hear an “E così sia!“]

Asked what effect he thought his attitude would have on gay consumers of pasta, Barilla said: “Well, if they like our pasta and our message they will eat it; if they don’t like it and they don’t like what we say they will … eat another.”  [Tell it, Guido!]

In response, Aurelio Mancuso, chairman of Equality Italia, accused Barilla of being deliberately provocative. “Accepting the invitation of Barilla’s owner to not eat his pasta, we are launching a boycott campaign against all his products,” he added.


The rest is the sort of tripa you would expect from The Guardian.

Someone defends a traditional value and the now predictable result is that promoters of homsexuality and liberals throw a nutty and attack the person with the intent to truly hurt him.



I’ll help.

Use my link to order some through amazon.  Support Guido and Fr. Z at the same time.  And if you don’t eat pasta, you can always donate your boxes to your next parish food drive!  As a matter of fact, by several six packs!


As one commentator added, below:

Barilla: the Catholic Chick-fil-A.



About Fr. John Zuhlsdorf

Fr. Z is the guy who runs this blog. o{]:¬)
This entry was posted in "How To..." - Practical Notes, Liberals, One Man & One Woman, Our Catholic Identity, The Campus Telephone Pole and tagged , , , , . Bookmark the permalink.


  1. VexillaRegis says:

    Do not buy Barilla pasta! guido Barilla has apologized on Twitter. I don’t have any link in English for you.

  2. OrthodoxChick says:

    I don’t have the foreign language accents on my keyboard to express it properly, but nevertheless: E cosi sia!

    However, I must take issue with you about this bit, “And if you don’t eat pasta,…” Who in their right mind doesn’t eat pasta??!!!!! There’s gotta be a canonical statute somewhere to deal with such people!

    Now, I’m a little spoiled since I can obtain freshly made pasta from Federal Hill in Providence.
    Venda’s is one of my favorites:

    However, to support someone standing up for traditional family values, I am more than willing to compromise my pampered pasta palate and buy Barilla.

  3. mamajen says:

    Barilla is my go-to brand. When I make lasagna I cheat and use their no-boil noodles. I would happily participate in a Barilla buycott if my pantry wasn’t already fully stocked.

  4. acardnal says:

    Fr. Z, what do you think of whole wheat pasta?

  5. VexillaRegis says:

    Well, here is what Mr Guido Barilla said on Barilla’s Swedish Facebook page (a Swedish friend sent the quote to me. My translation.)

    ” I hold all forms of marriages and families in high esteem. … To all of you who were upset, I apologize for how the reasoning I tried to do in the interview was recieved. I understand that my comments were offensive and they do not represent my genuine view.”

  6. The Astronomer says:

    NO BARILLA FOR ME….they caved to the gay lobby in record time….

    “Guido Barilla Apologizes
    26 September, 2013

    To all those who have been offended, including the thousands of employees and partners who work with Barilla around the world, I apologize for and regret my insensitive comments. I understand that they were hurtful and they are not a genuine view of my opinion.

    To clarify, I would like to point out that:

    – I have the utmost respect for anyone, without distinction of any kind.
    – I have the utmost respect for gay people and for everyone’s right to express themselves.
    – I have the utmost respect for all loving marriages and families.

    At Barilla, we consider it our mission to treat our consumers and partners as our neighbors – with love and respect – and to deliver the very best products possible.

    We take this responsibility seriously and consider it a core part of who we are as a family-owned company.

    While I cannot undo recent remarks, I can apologize.

    To all friends, family, employees and partners that I have hurt or offended, I am deeply sorry.

  7. Woody79 says:

    There must be some French lineage in the Barilla family tree!

  8. OrthodoxChick says:

    Alrighty then…back to Venda I go!

    Except when I’m in Boston. When there, hit the North End and let Giacomo’s do the cooking!

  9. Grabski says:

    Just bought 5 boxes of pasta and one jar of sauce.

    Having said that, don’t expect the gays to really boycott. They learned their lesson from Chik Filet

  10. Incaelo says:

    Barilla may have apologised, but judging from what I see and read online, that apology goes unnoticed by the lobbyists in their spittle-flecked nutty. Someone expressed an unpopular opinion about marriage and that person must be utterly destroyed. It is not enough to tolerate, you must agree. Lovely.

  11. Charlotte Allen says:

    Barilla: the Catholic Chick-fil-A.

    Fr. Z's Gold Star Award

  12. ckdexterhaven says:

    The gay lobby is such a limp noodle that a pasta company must agree with gay marriage? They are so chicken salad that a fast food chicken restaurant had to be threatened? What a sad way to go through life.

  13. The Masked Chicken says:

    “Barilla: the Catholic Chick-fil-A.”

    You mean, Ba-rill-A [Excellent.]

    “They are so chicken salad that a fast food chicken restaurant had to be threatened? What a sad way to go through life.”

    Not for the chickens :)

    The Chicken

    Fr. Z's Gold Star Award

  14. Indulgentiam says:

    Fret not, there is still courage in the world. Here is news from the Slaves of The Immaculate Heart of Mary up in Still River, MA.
    Taking a Stand
    Immaculate Heart of Mary School’s marching band did not attend Saint Patrick’s Day Parade in Worcester as scheduled this March. Why? Because Brother Peter Mary, the band director, discovered the night before the parade that their assigned sponsor was a pro-choice, pro-gay-marriage politician.
    Read the rest in their newsletter.

    It takes the Queen of Heaven and Earth to make heroes.

  15. majuscule says:

    I don’t know why I am on their mailing list but I got an email from urging me to sign the Barilla-bullying petition.

    I clicked “unsubscribe” at the bottom of the email and was taken to their website where I could not only unsubscribe, but also tell them why!

    I mentioned that Barilla had already apologized.

  16. Gail F says:

    The people I know who want to boycott Barilla don’t care that they apologized. They also don’t care that the vast majority of companies do not use same-sex couples and parents in their ads (the thing people seem most angry about). One told me that “he should not have said such a thing in this day and age” and that’s all that matters. I pointed out that nearly all other companies did the same thing because they advertise to their MARKETS — they just haven’t said why in interviews. So should the ALL also be boycotted? This person replied “I can’t support someone so narrow-minded.” Hm. Takes one to know one, I guess…

  17. Venerator Sti Lot says:

    “A penny for the old guy”?

  18. drea916 says:

    Gee, I remember the “good ole days” when people used to say things like- what people do behind closed doors is their business, you can’t tell people what to do in private. (False argument, but…) Now a days we must all approve enthusiastically of other peoples’ behavior. Crazy times we’re living in. Evil has moved quickly.

  19. Cafea Fruor says:

    Buying Barilla pasta to support marriage and family? Now that’s what I call using your noodle.

  20. Giuseppe says:

    Barilla pasta quickly discerned that it is impolitic to make statements that can be interpreted as alienating non-traditional families.

    @drea916 – A company need not enthusiastically approve of other people’s sinful behavior. But it is under no obligation to critique behaviors or lifestyles. Leave that to the church.

    What does this mean? People can actually buy pasta based on taste now instead of political statements. I’ve always liked Barilla pasta, as it is often on sale at my grocery store!!!

  21. StWinefride says:

    I was driving along the Bari-Napoli motorway early last Summer with my son when we stopped at a service area. It happened to be an ‘Autogrill’ – we were both so surprised – and very pleasantly – to see a board outside saying that this service area was “family friendly” i.e. no pornographic magazines, or anything that would offend the young, on sale. There were other points too, but I can’t remember them.

    I drive all over Europe and was very surprised to see this in Italy first- as far as I can see no other Autogrills have followed suit, or any other service area for that matter.

  22. Bea says:

    I’ve always bought Barilla pasta.
    Great idea father Z. , from now on I will buy multiple boxes for our on-going parish food drive.

  23. VexillaRegis says:

    As some of the posters above don’t seem to have got the latest news:


    Read The astronomer’s and my posts above. Don’t buy Barilla.

  24. Pingback: ATENÇÃO: comprem macarrão Barilla! Guido Barilla defendeu a família tradicional. Gays tentam boicotar. - Logos Apologetica

  25. Darren says:

    Well, don’t buy Buitoni (ugliness)

    And since Buitoni is owned by Nestle… don’t buy any Nestle brands

    The best option…. homemade! But then, to be truly safe you’ll need your own wheat field, cows, chicken coop… well, your own farm! Have to go to the ocean to bottle water you can then evaporate and have your own sea salt. It can be hard to avoid products of those who support evil as companies are owned by bigger companies which are owned by even bigger ones; but at least do your best to avoid the obvious ones, while learning about the others.

    What other brands of baking soda do you commonly find besides Arm and Hammer? (made by Church & Dwight who also owns Trojan)

  26. OrthodoxChick says:

    Someone needs to start an on-line co-op of Catholic farmers and Catholic-owned/operated prepared food companies loyal to the Magisterium so that we can all spend our hard-earned dollars supporting good, hard-identity Catholics families and their mom ‘n pop and home-based businesses, rather than all of these corporate giants with questionable morals (or none at all).

    And although this is not food-related, I just noticed the ad on Fr. Z.’s sidebar for chapel veils. I’ve been in the market for one, although I have never veiled before. I’ve been mulling it over and am inching closer to giving it a try. It would help if I could find a style that I really like. Going to go click on that ad right now and see what’s what.

  27. benedetta says:

    When I can find it, I buy La Molisana. Next choice is DeCecco. But I’ll stock up on Barilla. What he says is so much like what Pope Francis says about the important role of the mother in the family. Barilla actually makes an excellent product, dried spinach or cheese tortellini. Makes a great winter lunch in brodo for homeschoolers.

  28. JuliB says:

    I will continue to buy Barilla. When I mentioned the backtracking to a homosexual I am friends with on FB, he said it was ‘too late’. In this age, even personal opinions are too much for people to respect.

  29. Jim in Seattle says:

    Here is the ‘apology’ from Barilla.

    Suggest you update the blog to remove the endorsement.

  30. Mariana2 says:

    Have been found gluten intolerant and have to stick to rice noodles….but always good to find about about companies, so one can boycott them. I enjoy boycotting, it makes me feel less powerless. I have bought Barilla for the rest of my family up to now.

  31. Kathleen10 says:

    We always bought Barilla, now we will buy another pasta. They have totally caved. The only thing I wish is that these CEO’s of companies would give some serious THOUGHT to their statements before they make them, because to cave in to the homofascist demands is far, far worse than never being provocative in the first place. If you don’t have the stomach for the long, terrible ride, a very bumpy one, and are not willing to perhaps see a change in your stock prices, then when you get the urge to speak, stop and decide if you care more about your stinking money than you do principle, virtue, integrity, and sadly, God.
    Barilla has decided. I will be going to their Facebook page and telling them I will be buying another brand, probably De Cecco. Actually, I just saw, not long ago, a list of “family friendly” companies who have not yet given in to homofascist demands. It might be helpful for the cause if we support those companies better.

  32. Scott W. says:

    He caved like a spelunker.

  33. The Astronomer says:

    Barilla surrendered to the homo-fascist lobby and their warped sensibilities faster than the Italian Army confronted by a crowd of angry Girl Scouts.

    Can’t figure out why Fr. Z is still keeping this post up????? Doesn’t he realize Barilla surrendered to the homos in record time?

  34. Venerator Sti Lot says:

    What did Barilla really say? This quotation from the original article above – “I would not do it but not out of a lack of respect for homosexuals who have the right to do what they want without bothering others …” – does not seem to be doing a very good job of distinguishing legal and moral, ‘orientation’ and practice.

  35. Scott W. says:

    What did Barilla really say?

    See his apology on his facebook where he says he “has a lot to learn about the evolution of the family”. It’s utter and disgraceful capitulation.

  36. MarkG says:

    In this case, it might have been a PR stunt. Look at their financials – their sales were already way off. Look at the timing – last week of September – last week of fiscal quarter – last week of fiscal year – this might have been a quick way to juice up sales right before the fiscal year end financials come out.

    >>> “Well, if they like our pasta and our message they will eat it; if they don’t like it and they don’t like what we say they will … eat another.

    I really love this statement – very rare indeed.
    All too often businesses want to make a statement against gays, then the gays understandably don’t buy their products, then the business either caves or goes under, and then they blame the gay for their going out of business.

    Although it looks like it’s already blown over – on to the next news cycle.

  37. Venerator Sti Lot says:

    Scott W.,
    But how woolly or wobbly was he, at his ‘best’?

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