Wherein a popular beer is renamed to honor priests

Remember the recent story about the priests who denied entry to a pub in Wales because the bouncer didn’t know what they were wearing… who they were?   They were eventually admitted with apologies and applause and it all worked out.

As a follow up, I read now that the same priest-excluding Welsh pub has renamed one of their offerings in honor of the priests.

From Wales Online:

[…]

After spotting one of the priests called Reverend James drinking a popular beer – The Rev James – the company who own the chain, Brains, are renaming the ale to “The Thirsty Priests”.

The beer, described as a “rich, warming ale with a clean, rewarding finish” will be on sale soon in the capital’s pub.

It also has a witty slogan, which reads “saving souls and satisfying thirsts”.

Tim Lewis, PR Manager for Brains, said: “We wanted to do something as a ‘thank you’ to the priests for taking the misunderstanding in such good spirits.

“We thought what could be better than renaming The Rev James, their favourite ale, in their honour.

“It had to be something that captured the light-hearted nature of the story and we think the ‘Thirsty Priests’ is perfect.

[…]

Fun.

Remember also to support the wonderful Benedictines of Norcia who make spectacular beer!

 

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About Fr. John Zuhlsdorf

Fr. Z is the guy who runs this blog. o{]:¬)
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6 Responses to Wherein a popular beer is renamed to honor priests

  1. TWF says:

    I’ve had the Rev James… good stuff!

  2. Kathleen10 says:

    How cool of that company!

  3. Poor Yorek says:

    I suppose “Hoppy Cenobites” would be too much?

  4. Boniface says:

    Yorek, or Cervisiam for Cenobites?

    In my book, though, any monk that would go to a pub in town instead of having beer in the monastery is clearly a gyrovague.

  5. Andrew1054 says:

    The Trappists monks of Spencer Abbey in Massachusetts also make amazing beer (and jam). Check them out:

    http://spencerbrewery.com

  6. Semper Gumby says:

    Great pub story, and so is the slogan for this beer: “saving souls and satisfying thirsts.”

    And beer critics say it has a “clean, rewarding finish.” *chuckle* I wonder if one of those critics is Bilbo Baggins, enjoying a keg of “The Thirsty Priests” while taking his ease at Rivendell.